Community-Based Tourism Development Project in Rio Grande do Norte

Challenge

Located in the Northeast region of Brazil, Rio Grande do Norte boasts a rich cultural diversity and natural wonders. Its traditional communities, often situated in coastal villages, rural backlands, or historic towns, offer visitors a glimpse into the authentic soul of the state.

These communities add authenticity to the tourist experiences, providing visitors the opportunity to immerse themselves in local customs, folklore, and cuisine. Visitors can participate in traditional rituals, learn crafts, or savor ancient recipes passed down through generations.

The State Tourism Secretariat and SEBRAE RN, aiming to expand tourism inland, diversify the tourist offerings, and support traditional communities, are implementing a CBT project with four traditional communities, executed by the Vivejar Institute. The four communities are located on the South Coast: Potiguara Katu Territory (Canguaretama/Goianinha), Porto Community (Canguaretama), Quilombola Community of Sibaúma (Tibau do Sul), and Indigenous Community of Sagi-Trabanda (Baía Formosa). The project involves 2 indigenous communities, 1 quilombola community, and 1 oyster farming community.