Ecosystem of Solutions in Responsible Tourism
© Leonide Principe
We are a pioneering ecosystem in the development of responsible tourism in Brazil, created by Marianne Costa, one of the leading references in the field both nationally and globally.
We aim to foster and develop responsible tourism broadly and inclusively through various dimensions:
Training: courses, lectures, and mentorships to develop conscious professionals who will bring sustainable tourism to new horizons.
Integrative Experiences: special itineraries designed by experts in the destinations and their communities, providing a unique and transformative integration experience.
Development and Promotion of CBT: project consultancy aiming to develop Community-Based Tourism (CBT) in potential regions and communities, working alongside local partners and leaders.
About Marianne Costa
Mother of Maria Luiza. Tourism specialist. Master’s student in Humanities, Rights, and Other Legitimacies (USP). Postgraduate in Project Management and Social Innovation. Social entrepreneur and passionate about Brazil, she has been working for 15 years as a consultant, facilitator, and speaker throughout all regions of Brazil.
She founded and directs the Vivejar Institute, a non-profit organization that promotes Responsible Tourism in Brazil. She founded and leads Vivejar Experiences, a tour operator focused on transformative and responsible tourism experiences. She is a co-founder of the Muda Collective for Responsible Tourism and Raízes Sustainable Development.
Her career is marked by leadership and prominence in the causes she believes in:
- She served as a counselor for Sistema B Brasil for four years.
- She founded and directs the Vivejar Institute, a non-profit organization promoting Responsible Tourism in Brazil.
- She is a co-founder of Vivejar.
- She is a co-founder of Raízes Sustainable Development.
- She is a co-founder of the Muda Collective for Responsible Tourism.
- She is a co-founder and activist of the Women in Tourism Network Movement.
Over the past 15 years, Marianne has professionally engaged in the development of tourist experiences, operations, and qualification in rural, riverside, quilombola, indigenous, caiçara, urban, and peripheral communities.
She has facilitated collective and creative processes in 12 states across the country.
Meet our team
Mother of Maria Luiza. Tourismologist. Master's student in Humanities, Rights, and Other Legitimacies (USP). Postgraduate in Project Management and Social Innovation. Social entrepreneur and passionate about Brazil, she has been working for 16 years as a consultant, facilitator, and speaker in all regions of Brazil.
She founded and directs Grupo Vivejar, an ecosystem of responsible tourism solutions, through Vivejar Experiences, an operator focused on transformative and responsible tourism experiences, and Instituto Vivejar, a non-profit organization that promotes Responsible Tourism in Brazil. Co-founder of Coletivo Muda for Responsible Tourism and Raízes Sustainable Development.
She founded and directs Grupo Vivejar, an ecosystem of responsible tourism solutions, through Vivejar Experiences, an operator focused on transformative and responsible tourism experiences, and Instituto Vivejar, a non-profit organization that promotes Responsible Tourism in Brazil. Co-founder of Coletivo Muda for Responsible Tourism and Raízes Sustainable Development.
Amazonian. Tourismologist from the State University of Amazonas (UEA) and Master in Tourism from EACH/USP, with a nationally awarded dissertation on Tourism in Indigenous Territories at the XVII ANPTUR in 2020. Executive Director of Instituto Vivejar. Consultant for 6 years, specialist in Responsible Tourism and projects supporting the development of Community-Based Tourism. My motivation to work at Grupo Vivejar comes from experiencing how our actions foster tourism that transforms lives and creates connections between different people and cultures.
Fabiana Sobral is daughter of Maria Rosa and José Augusto Sobral, she is from São Paulo, passionate about life, human relationships, and her dog Bono Vox.
She is post-graduated in Business Management and Bachelor in Tourism, from Universidade Anhembi Morumbi and technician in Secretarial.
Passionate about cultures and religions, she has been to 35 countries, in 2006 and 2007, she ventured into working on international cruise ships.
She has been working as an executive assistant for over 15 years, at renowned law firms, such as Pinheiro Neto, Sacha Calmon & Misabel Derzi and Mauler Advogados and in 2022 she founded askFabiana, a virtual executive assistant company, specialist in impact business managed by women. She also coordinates the projects of the Think Twice Brazil Institute.
Working with Vivejar was a dream come true, a company that takes tourism seriously and promotes significant change in the communities in which it has projects.
She is fluent in English and Spanish, and native in Portuguese.
She is post-graduated in Business Management and Bachelor in Tourism, from Universidade Anhembi Morumbi and technician in Secretarial.
Passionate about cultures and religions, she has been to 35 countries, in 2006 and 2007, she ventured into working on international cruise ships.
She has been working as an executive assistant for over 15 years, at renowned law firms, such as Pinheiro Neto, Sacha Calmon & Misabel Derzi and Mauler Advogados and in 2022 she founded askFabiana, a virtual executive assistant company, specialist in impact business managed by women. She also coordinates the projects of the Think Twice Brazil Institute.
Working with Vivejar was a dream come true, a company that takes tourism seriously and promotes significant change in the communities in which it has projects.
She is fluent in English and Spanish, and native in Portuguese.
Tourism professional graduated from the School of Communications and Arts (ECA-USP) and from travels around the world. She has experience in the hospitality industry, travel operations, and supporting teaching in the Tourism course at USP. A proponent of critical thinking, she believes that revolution begins with education. Currently pursuing a master's degree in Humanities, Rights, and Other Legitimacies at the University of São Paulo (FFLCH-USP), she spends her free time writing poetry and creating art. Her motivation to work with Grupo Vivejar stems from encounters with people who also believe in the power of relationships, collective work, and transformative travel.
Ana Paula Faria, nascida em São Caetano do Sul, formada em Administração de Empresas Pós-graduada em Gestão
de Custos, Planejamento Estratégico e Inteligência Financeira.
Adora viajar, aprecia uma boa leitura, praticar esportes e trocar conhecimento.
Fazer parte da Vivejar, que lida com o Turismo com tanta seriedade e dedicação é incrível.
de Custos, Planejamento Estratégico e Inteligência Financeira.
Adora viajar, aprecia uma boa leitura, praticar esportes e trocar conhecimento.
Fazer parte da Vivejar, que lida com o Turismo com tanta seriedade e dedicação é incrível.
Kátia Braga, amazonense do interior do estado do Amazonas, é turismóloga com pós-graduação em inovação e empreendedorismo no turismo pela Universidade Federal do Pará. Fluente em inglês e espanhol, é casada com Cristiano e mãe de Nicolas e Noemi. Apaixonada pela natureza, arte, histórias e pela conexão com a floresta e seus habitantes, adora criar roteiros de imersão na floresta e vê-los se concretizar através dos viajantes em busca de experiências transformadoras.
Para ela, trabalhar com a Vivejar é uma honra, pois significa integrar um grupo de mulheres e pessoas que compartilham a crença de que o turismo responsável e sustentável é uma ferramenta poderosa para unir, conectar e impactar positivamente lugares, pessoas e viajantes.
Journalist and Tourism Bachelor from Belém do Pará! He holds a master's degree in socio-environmental development and a specialization in social media management.
Professionally, he has worked in press relations and as a freelance journalist, always immersed in topics such as education, environment, culture, and tourism.
He deeply believes in tourism as a powerful tool for development for everyone. This belief motivates him to spread the message of Grupo Vivejar further, using all the strength of marketing and communication.
Mãe do Nandinho. Economista Mestre em Inovação e Tecnologia (UFRN). Pós-graduada em Gestão de Projetos e Business Intelligence. Empreendedora, Nordestina, atua na área do Turismo há 11 anos como consultora e Gestora de Negócios.
Fundou a Agência Ecotur Nordeste que tem uma proposta alinhada com o turismo responsável, atualmente é sócia da Maju, empresa de consultoria formada por mulheres com foco no turismo. Atuo Na Vivejar com projetos de Turismo de Base Comunitária no Rio Grande do Norte, o que tem sido bastante gratificante e evolutivo.
Grasi Vigas é Administradora , Técnica em Turismo e Massoterapeuta. Pós-graduanda em Gestão de Projetos e Planejamento/Gestão. Estudou Arte e Cultura para apreciar melhor o mundo e suas relações, e claro, por paixão também.
Mãe de Odin e Budha (lindos felinos), gosta de música boa, filmes, vinhos, gastronomia popular, livros transformadores, filosofia africana e imersões na natureza.
Natural de Salvador, hoje reside em Lençóis na Chapada Diamantina, onde atua na Flora Comunicação mapeando o potencial turístico e humano da região e também apreciando suas belezas e encantos.
Acredita que precisamos impactar positivamente o mundo, conectando pessoas, atuando com respeito sobre os lugares que habitamos e visitamos. O Turismo Responsável é um ferramenta poderosa para o desenvolvimento sustentável das regiões turísticas, fortalecendo as comunidades locais e os ecossistemas. Estar no Grupo Vivejar é fazer parte de uma revolução!
Mãe de Odin e Budha (lindos felinos), gosta de música boa, filmes, vinhos, gastronomia popular, livros transformadores, filosofia africana e imersões na natureza.
Natural de Salvador, hoje reside em Lençóis na Chapada Diamantina, onde atua na Flora Comunicação mapeando o potencial turístico e humano da região e também apreciando suas belezas e encantos.
Acredita que precisamos impactar positivamente o mundo, conectando pessoas, atuando com respeito sobre os lugares que habitamos e visitamos. O Turismo Responsável é um ferramenta poderosa para o desenvolvimento sustentável das regiões turísticas, fortalecendo as comunidades locais e os ecossistemas. Estar no Grupo Vivejar é fazer parte de uma revolução!
Vivejar as Winner Word Responsible Turism Awards (2020) -WTM (World Travel Market)
Jury of the 20 Melhores Destinos para 2020 (2020)- Estadão
Jury of Prêmio Nacional de Turismo (2019)- Locally Based Tourism Category
1st Place Prêmio Nacional de Turismo (2018) – Category Locally Based Tourism Ministry of Tourism (Vivejar)
1st Place Prêmio Sustentabilidade da Braztoa (2018) – Category Travel Agency (Vivejar)
Selected to carry the Olympic Torch (2016) – Passage through Diamantina- MG (Raízes Sustainable Development)
Fellow of the program Vital Voices GROW Fellowship Program (2014-2015)
Honorary Fellow of Women Change Maker Fellowship Program, Womanity Foundation (2014-2015)
Fellow of the Programa 10.000 Mulheres – Entrepreneurship and Management Program for Small and Medium-sized Enterprises of FGV-SP (2013)- Development of the Growth Plan (Raízes Sustainable Development)
3rd Place Prêmio Braztoa de Sustentabilidade (2013)– Trade Partners Category, Braztoa, ahead of Raízes Sustainable Development.
Finalist for Prêmio Empreendedor Social de Futuro – Folha de São Paulo (2012)- in charge of Raízes Sustainable Development
© Helio Filho
THROUGH OUR PROJECTS, COURSES, LECTURES AND TRIPS, WE IMPACT BRAZIL IN DIFFERENT WAYS, BRINGING RESPONSIBLE TOURISM TO DESTINATIONS, COMMUNITIES, LOCAL BUSINESSES AND INTO THE HEARTS OF THOUSANDS OF TRAVELERS.
1000
Students
45
Projects
75
Communities impacted
16
States served
VIVEJAR IN THE MEDIA
Stay up to date with the latest publications about Vivejar Group in the media!
Vivejar Group is made up of two pioneering organizations in their fields. See below to learn more:
Agency that operates several travel itineraries throughout Brazil, which connect people to destinations in a transformative way.
Consulting and training in the area of responsible tourism, working from conception with diagnoses and planning, to practice with workshops, training and facilitation.
